About Vested
At Vested, we are on a mission to make global investing accessible to everyone in India. We provide seamless access to a wide range of international assets - including US Stocks & ETFs, Global Mutual Funds, Pre-IPOs and Managed Portfolios.
Since 2019, we’ve empowered over 3 lakh Indian investors to diversify globally and build smarter, future-ready portfolios. With ₹6,000 Cr+ in Assets Under Management, Vested is now a thriving and fast-growing community of global investors.
We believe in constantly challenging the status quo and creating products that people in India have never had access to.
Meet the team
About the Role
We’re looking for a Senior Manager – Organic Growth to lead and scale Vested’s organic presence across multiple geographies — starting with India and expanding globally. This role will oversee and integrate strategy across Web SEO, App Store Optimization (ASO), and AI-driven SEO (GEO) to drive discoverability, traffic, and conversions.
This is a high-impact, cross-functional role for someone who is both strategic and execution-focused, with deep experience in organic growth across multi-product and multi-region platforms.
What will you do
- Own the full-stack organic growth strategy: Lead Vested’s approach across Web SEO, ASO, and AI SEO (GEO) to increase visibility, traffic, and conversions.
- Grow across geographies: Optimize Vested’s organic presence in India and other high-priority markets, tailoring content and strategy to each region’s investor behavior and search patterns.
- Manage multi-product growth: Drive organic performance across multiple product categories — US Stocks, Global Mutual Funds, Pre-IPOs, etc. — ensuring visibility across relevant queries and categories.
- ASO strategy: Own keyword strategy, metadata optimization, conversion rate optimization (CRO), and experimentation for App Store and Play Store listings.
- GEO (AI SEO): Build and scale our AI-led growth engine through automated content generation and intelligent internal linking using tools like Wordpress, Jasper, and other LLM-enabled systems.
- Content + Tech collaboration: Partner closely with content, tech, and product teams to improve site structure, technical SEO, page speed, and on-page optimization.
- Analytics & reporting: Set KPIs, define tracking infrastructure, analyze performance regularly, and translate insights into action.
- Stay ahead of the curve: Continuously explore new tools, trends, and algorithm updates to keep Vested’s organic strategy competitive and innovative.
Prior Experience
- 7+ years of experience in organic growth, with deep expertise in SEO, ASO, and automated/AI-led SEO strategies.