About Vested

At Vested, we are on a mission to make global investing accessible to everyone in India. We provide seamless access to a wide range of international assets - including US Stocks & ETFs, Global Mutual Funds, Pre-IPOs and Managed Portfolios.

Since 2019, we’ve empowered over 3 lakh Indian investors to diversify globally and build smarter, future-ready portfolios. With ₹6,000 Cr+ in Assets Under Management, Vested is now a thriving and fast-growing community of global investors.

We believe in constantly challenging the status quo and creating products that people in India have never had access to.

Meet the team

About the Role

We’re looking for a Brand & Content Marketing Manager to lead the development and execution of Vested’s brand strategy and content initiatives across multiple channels. You’ll play a critical role in shaping how Vested is perceived, telling powerful stories around global investing, and driving education, engagement, and trust at every touchpoint.

This role works closely with the marketing team, product managers, and leadership to craft compelling campaigns that bring Vested’s mission to life.

What will you do

• Lead social media engagement: Own and grow our presence across Instagram, Twitter, LinkedIn, and Facebook, creating content that drives engagement and relevance.
• Scale YouTube: Build and manage YouTube as a channel for education, awareness, and storytelling around global investing.
• Host webinars: Conduct educational webinars to demystify global investing for both prospective and current users.
• Go-to-market strategy: Collaborate with product and leadership teams to plan and execute marketing for new product launches and feature rollouts.
• Run brand campaigns: Develop and execute campaigns that position Vested as the most trusted platform for global investing from India.
• Video content leadership: Spearhead our video strategy — from explainer videos to product features to customer success stories.
• Copywriting & creative: Write impactful copy for performance ads (Meta, Google) and scripts for videos. Work closely with designers to ensure a cohesive visual narrative.
• Ensure brand consistency: Uphold a consistent tone, design, and messaging across all channels and external communications.
• Stay on trend: Keep a pulse on global finance trends, content formats, and social innovations to keep Vested ahead of the curve.
• Use AI tools smartly: Leverage AI platforms and agents to speed up content creation, personalization, and campaign execution.